As a brand built on the idea of the growth and sustenance of handlooms and weavers, Jharonka is proud to participate in India's National Handloom Day today, i.e. August 7th.
An inspiring initiative by the Government of India, today marks the third National Handloom Day. As expected there are various schemes and initiatives the government is marking under the able leadership of our Textile Minister and a fellow handloom enthusiast Smt. Smriti Irani. The idea being to give more impetus to handlooms in the mainstream space and celebrate the 43 lakh plus weavers spread across the breadth of India and their history, their skills and their hard work.
A Jharonka Special - 20% OFF
Jharonka is all about handlooms, and to ensure this great Indian tradition of weaving is not only sustained, but grows to newer heights during our time is one of our core missions.
And with that in mind, we are making it a little sweeter for you to make handlooms a part of your life. Here's a special collection of authentic Jharonka label handloom sarees, you can get for a special offer of 20% today!
All you need to do is use the code - HANDLOOM2017 on any saree from this collection -
And you can get a flat 20% off. The offer ends at midnight today, i.e. 12 AM 8th August. So make sure you don't miss out on this wonderful chance to bring some of the best handlooms India has to offer.
Another Jharonka Special - the Jharonka Store
We also wanted to take an opportunity to share a very exciting news with you. As some of you might already be aware, we started making our presence felt offline in July. We want to thank everyone who made our participation in two exhibitions a success. It was lovely to showcase our beautiful handloom collections and make new fans of handlooms along the way.
To take this experiment forward, we are now announcing an experiential handloom store that we will be opening later this month in Mumbai. We have finalised a place and work is already going on in full flow and we expect to be ready by the end of August to bring the handloom experience out of our website and directly to you. We couldn't have chosen a better day to make this announcement and we consider this a major stepping stone in making handlooms a pioneering Indian industry once again.
You are going to love the handloom experience at the Jharonka store. Keep an eye out on our Instagram and Facebook pages for the occasional sneak peeks and launch announcements. You wouldn't want to miss it!